There's a charter for those who work in PR, marketing, accountancy and HR. It's to promote responsibility. Yet celebrities - who have a much greater influence than I have, for example, in my PR role - don't have to sign up to anything. So it's kind of about trust and good will. What would you do if you had such a powerful platform? If one tweet could reach millions? If you could completely change somebody's day? Would you try to do something to help? Or would you ridicule those who do?
Pipe down Piers
Pipe down Piers
Pipe down Piers
There's a charter for those who work in PR, marketing, accountancy and HR. It's to promote responsibility. Yet celebrities - who have a much greater influence than I have, for example, in my PR role - don't have to sign up to anything. So it's kind of about trust and good will. What would you do if you had such a powerful platform? If one tweet could reach millions? If you could completely change somebody's day? Would you try to do something to help? Or would you ridicule those who do?